DJECO STORY

THIS IS THE STORY OF A FAMILY BUSINESS, PASSED DOWN FROM MOTHER TO SON.
IT IS A TIMELESS BUSINESS WHOSE MAXIMS ARE CREATIVITY, BOLDNESS AND PASSION.

ONE HAPPY FAMILY

In the Djeco family, honour goes to the mother, Véronique Michel-Dalès. She created her small company in 1954, a time when
few women embarked on adventures of
this kind.

She devised educational games such as Le loto des quatre jeudis and Ma maison des puces. Djeco’s games are attractive, intelligent and fun at the same time. They have been hugely successful and won four Oscars for toys in the 1960s. The company name is a reference to the gecko, the lucky lizard.

SLEEPING DJECO

The family business was put to bed for a while as Frédéric grew up... In 1989 the young man decided to reawaken the company and make the family business his playground. He set up his offices in the former warehouse. In the beginning, he visited the four corners of the earth, importing toys that did not yet exist in France, and his global vision still pervades the little French company.He then began to dream of toys that were not on the market. All that remained... was to create them!

In 1997, gifted with artistic skill uncommon in the world of toys, he devised a collection of educational toys. Wooden and cardboard jigsaws, and wooden toys, to begin with, then the range widened to include card and board games.

In 2007, original craft kits revolutionised creative pastimes. 2011 saw the arrival of inimitable figurines known as ‘Arty Toys’. Since then, completely new collections have appeared regularly, designed with artistry that promotes drawing, design, and aesthetics. France had entered a new era in games.

AROUND THE WORLD IN...

Since the start of our adventure, our games have been translated into many languages for children across the world. And we are constantly proud and astounded to think that children in over 60 countries
play with our toys!

Our toys are distributed in wonderful specialist shops around the world that are in tune our company and our values. A range of prestigious museums also chooses to sell our toys including the Louvre and Quai Branly in France, the Tate in the United Kingdom, MoMA in the United States and others in Germany, Denmark, and many more.